EPISODE · Oct 12, 2025 · 10 MIN
The Gravity of Guilt: How Guilt Influences Our Purchasing Decisions
from Why We Buy: The Science of Shopping Psychology · host RhythmStudio
In this episode, we delve into the often overlooked emotion of guilt and its profound impact on our buying behavior. From charity donations to eco-friendly products, we explore how marketers leverage guilt to sway our purchasing decisions and how we can better understand this complex emotion to make more informed financial choices. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What this episode covers
In this episode, we delve into the often overlooked emotion of guilt and its profound impact on our buying behavior. From charity donations to eco-friendly products, we explore how marketers leverage guilt to sway our purchasing decisions and how we can better understand this complex emotion to make more informed financial choices.
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The Gravity of Guilt: How Guilt Influences Our Purchasing Decisions
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