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Dec 18, 2012 29 min

The Great Audience Shift Podcast

from Content Igloo Content Marketing Strategy to build your own audience Hosted by Wes Ward

The Great Audience Shift is the new business paradigm. It is the result of insight into what is occurring in the business, media and online landscape from my viewpoint over the last two years. In this podcast, we review the roles of the traditional audience owners, the new audiences owners and how business now has the opportunity to speak directly to their own audience directly. We analyse how the publics changing digital and social media consumption patterns will create winners and losers for business and how this became one of the fundamental pillars to creating 'Content Igloo'. The era of the 'New Audience Owner' has arrived. Join us in a very special edition of 'Inside the Igloo'. Listen to the Podcast Here Watch the Podcast on YouTube Here Are You a VIP? Be the first with the latest news, bonus training and advice on how to own your own audience and become a market leader in your field. Click Here

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This episode is 29 minutes long.

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This episode was published on December 18, 2012.

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