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EPISODE · Dec 11, 2022 · 1H 6M

The great customer success - a meaningful discipline or marketing creation?

from Busting the omnichannel - enterprise hacks and chats

Yep - we're back. Phil Wainewright and Josh Greenbaum both wrote landmark posts on customer success - but do they agree? And what should customers take from all the "customer success" brouhaha? To help me weigh the arguments, Bonnie Tinder of Raven Intel was on hand to share data and find a way forward. As usual, the audience brought their sharpest and smartest questions. Trivia note: this is my diginomica colleague Phil Wainewright's debut on my hits/misses video show, not to be missed.Also check the itunes channel for the full podcast archives.

What this episode covers

Yep - we're back. Phil Wainewright and Josh Greenbaum both wrote landmark posts on customer success - but do they agree? And what should customers take from all the "customer success" brouhaha? To help me weigh the arguments, Bonnie Tinder of Raven Intel was on hand to share data and find a way forward. As usual, the audience brought their sharpest and smartest questions. Trivia note: this is my diginomica colleague Phil Wainewright's debut on my hits/misses video show, not to be missed.Also check the itunes channel for the full podcast archives.

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The great customer success - a meaningful discipline or marketing creation?

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This episode is 1 hour and 6 minutes long.

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This episode was published on December 11, 2022.

What is this episode about?

Yep - we're back. Phil Wainewright and Josh Greenbaum both wrote landmark posts on customer success - but do they agree? And what should customers take from all the "customer success" brouhaha? To help me weigh the arguments, Bonnie Tinder of Raven...

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