The great debate: Marketing's role in B2B with Bill Macaitis

from Brandformance · host Pranav Piyush

Today's guest is Bill Macaitis, the former CMO of Slack and Zendesk. Here are three things that I think you'll enjoy learning about in this episode: - A great debate on the role of marketing in B2B orgs.- Setting clear priorities with the V2MOM framework. - How CEOs should hold their CMO or marketing leader accountable.

What this episode covers

Today's guest is Bill Macaitis, the former CMO of Slack and Zendesk. Here are three things that I think you'll enjoy learning about in this episode: - A great debate on the role of marketing in B2B orgs. - Setting clear priorities with the V2MOM framework. - How CEOs should hold their CMO or marketing leader accountable.

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The great debate: Marketing's role in B2B with Bill Macaitis

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This episode is 37 minutes long.

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This episode was published on September 6, 2024.

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