The Great Decoupling: impression su, clic giù

Episode 102 of the SEO in pillole podcast, hosted by Simone Muscogiuri, titled "The Great Decoupling: impression su, clic giù" was published on September 1, 2025 and runs 6 minutes.

September 1, 2025 ·6m · SEO in pillole

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Summary

In questo episodio esploriamo The Great Decoupling, il fenomeno che sta rivoluzionando la SEO: impression alle stelle e clic in caduta libera. Scoprirai come le AI Overviews di Google stanno cambiando il comportamento degli utenti, perché questo sta accadendo e quali strategie adottare per trasformare una sfida in un’opportunità. Dalla creazione di contenuti unici all’uso di dati strutturati, fino al focus su query transazionali e brand authority, analizziamo come restare visibili e competitivi in un panorama dominato dall’intelligenza artificiale.

Episode Description

In questo episodio esploriamo The Great Decoupling, il fenomeno che sta rivoluzionando la SEO: impression alle stelle e clic in caduta libera. Scoprirai come le AI Overviews di Google stanno cambiando il comportamento degli utenti, perché questo sta accadendo e quali strategie adottare per trasformare una sfida in un’opportunità. Dalla creazione di contenuti unici all’uso di dati strutturati, fino al focus su query transazionali e brand authority, analizziamo come restare visibili e competitivi in un panorama dominato dall’intelligenza artificiale.

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