The Great Promotion Trap
from Enterprise Explores Hosted by BFM Media
Malaysians have embraced e-commerce, but with maturity comes a shift in behaviour. Ipsos Malaysia’s latest data shows that promotions and discounts now outrank product quality as the top reason consumers shop online. We speak with Kuan Sawu Fang, Senior Client Officer at Ipsos Malaysia, about how this obsession with value is reshaping the digital marketplace. Are platforms and SMEs caught in a never-ending cycle of discounts? And what happens to brand loyalty when price becomes the product? We examine how Malaysia’s digital economy is being transformed by the way we shop, click, and spend.
Embed this episode
No transcript yet.