The Great Rewrite with Leonard Brody

The concept of innovation as we knew it is effectively and functionally dead. It’s meaningless. It doesn’t really mean anything anymore and it’s lost its meaning mostly because we beat the crap out of it for about twenty years, telling everybody to do it. Then we realized, as we started looking through the numbers, that the truth was everyone was getting hung up on two parts of the innovation story. One of that was technology and the other was business model. It was missing this whole other throughline that was happening almost daily in our lives which no one was paying attention to which was the institutional shift. Around 2009 when the recession hit, we all entered into probably the largest mass institutional shift in the history of our species. We are basically in this moment in time where we are setting a rewrite button or pressing the reset button on the operating system of our planet. Venture capitalist, author, and media commentator Leonard Brody talks about The Great Rewrite of the innovation story after the 2009 recession, specifically in the sports and entertainment business.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter