The great unbundling: How tech is rebuilding retail from scratch

In this episode of The I.A.D.S. Retail Park 🎧, Maya and Christine explore Benedict Evans’ provocative take on retail transformation. What do Netflix, Shopify, and Shein have in common? ✨ They’ve all used tech not to upgrade existing models, but to unbundle and rebuild entire value chains. From L’Oréal’s 25% direct-to-consumer shift to Amazon’s $31 billion ad business, our hosts unpack how every retail function—manufacturing, distribution, advertising, wholesale—is being deconstructed and reassembled. 🛍️ Learn why the question isn’t if your business will be unbundled, but when—and whether you’ll control the rebundle.👉 Check out the full Exclusive for more expert insights.🔗For updates and more can’t-miss content, follow us on LinkedIn at International Association of Department Stores – I.A.D.S., explore our Substack, or visit www.iads.org for extra resources and the full article. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe