The Green Evolution: A Journey Through the Horticultural Industry with Tom Lucas

Tom Lucas, president of Performance Nursery, provides a history of how and what attracted him to the green industry. He recounts the changes to the industry over time and how those changes have shaped the sales of low water use plant materials and water conservation. Tom also shares how these changes have impacted marketing, promotion and produced a more educated customer base. Podcast Recorded on March 14, 2024