The Grit Files with Loralyn Mears & Guest David Lokshin

David Lokshin - and his father - have taken a road less traveled in entrepreneurship. With tenacity times ten, they adopted a "missionaries not mercenaries" philosophy until they found product market fit then never looked back. Trace is a wildy successful personalized sports memories solution: why watch every move by every member of the team when you only want to see your child or the one player you're coaching? SEE: https://traceup.com/