The growing awareness of gaps in attribution with Barbara Galiza

from Brandformance · host Pranav Piyush

Today’s guest is Barbara Galiza. Barbara is a growth strategist (ex Dentsu and WeTransfer) known for her expertise in data-driven decision-making and analytics, having worked with top tech firms like Microsoft and WeTransfer as well as leading marketing agencies. Here are three things I learnt from Barbara:The importance of campaign taxonomy establishmentWe talked about the ML based optimization on ad platformsGrowing awareness of attribution gaps

Episode metadata supplied by the publisher feed · Published May 10, 2024

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The growing awareness of gaps in attribution with Barbara Galiza

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