The Growing Demand for Fractional CMOs with Advisor Alan Gonsenhauser (Ep 53)

In this episode of The Marketing Share Podcast, Alec Cheung and Barb VanSomeren have an exciting conversation with Alan Gonsenhauser, interim CMO, advisor, and trusted voice in the CMO Coffee Talk community.Alan has decades of experience guiding marketing leaders and stepping into complex growth environments, and he brings his expertise to the show to explore why fractional and interim CMOs have become essential in today’s rapidly shifting market.Alan shares what’s driving the surge in interim CMO demand among private equity–backed companies, how leadership gaps affect momentum, and why many organizations rely on seasoned strategic operators during periods of acquisition, transition, or stalled growth. You’ll also hear how he evaluates organizations, keeps teams aligned during uncertain transitions, and uses his deep network to stabilize and accelerate marketing functions.🔗 Connect with Alan GonsenhauserWebsite: demandrevenue.com LinkedIn: linkedin.com/in/alangonsenhauserEmail: [email protected] with the hosts:👉 Barb VanSomeren: https://www.linkedin.com/in/barbvansomeren/👉 Alec Cheung: https://www.linkedin.com/in/aleccheung/Connect with the Podcast Manager 👉 Cinthya Zeledón: https://www.linkedin.com/in/cinthyazeledon/Explore the video content of each podcast episode on YouTube Want to be a guest on The Marketing Share Podcast?  Send us your bio and proposed interview topic to [email protected], and our Podcast Manager will get back to you.