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EPISODE · Feb 3, 2020 · 22 MIN

The Grown Ups Table

from Resource Centre · host BFM Media

One of the festive TVCs that stole our hearts this Chinese New Year was that of Ah Girl’s quest to be seated at ‘The Grown Ups Table’. We speak to Hong Leong Bank’s Chief Marketing & Communications Officer Zalman Zainal about what went into conceptualising and executing the video, its immediate impact and how it resonates with the bank as a brand.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Feb 3, 2020

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The Grown Ups Table

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How long is this episode of Resource Centre?

This episode is 22 minutes long.

When was this Resource Centre episode published?

This episode was published on February 3, 2020.

What is this episode about?

One of the festive TVCs that stole our hearts this Chinese New Year was that of Ah Girl’s quest to be seated at ‘The Grown Ups Table’. We speak to Hong Leong Bank’s Chief Marketing & Communications Officer Zalman Zainal about what went into...

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