The Growth Blueprint with Jennifer Kelly | EP 139

In this episode of Renee Speaks, we sit down with Jen Kelly, founder of New Initiatives Marketing Inc., where she and her team serve as the marketing department for mid‑market B2B companies that don’t have one.With 17 years of corporate marketing experience at the Financial Times, Siemens, and Motorola, Jen specializes in building the strategy, systems, and sales enablement that turn marketing into a true revenue engine. Based in Toronto, she works exclusively with technical, industrial, and consulting engineering firms—helping them move beyond the limits of a CEO’s network and a sales team’s hustle to create scalable infrastructure for sustainable growth.In The Growth Blueprint, Jen shares how B2B companies can unlock predictable growth by treating marketing as a system, not a side project.