The Growth Engine - Episode 1: Marketing’s role as a growth driver

Simon Longfellow is a seasoned professional with more than 25 years of invaluable experience in the financial services industry. Throughout his career, he has held key positions at prominent global companies such as Halifax and Janus Henderson. Currently, Simon serves as an Independent Director of Electric and General Investment Fund, as well as a Non-Executive Director of Columbia Threadneedle Global Managed Portfolio Trust.Drawing from his extensive background, Simon shares his wealth of knowledge and insights gained from working within marketing departments of major financial institutions. He outlines strategies for seamlessly integrating marketing initiatives into the overarching framework at the boardroom level, while also emphasising the importance of delivering tangible results.By leveraging his deep expertise and experience, Simon offers valuable guidance on optimising marketing within the asset management sector. His unique perspective illuminates the intersection of marketing and high-level decision-making, providing a comprehensive approach to achieving measurable success.