The Growth Engine - Episode 11: The power of sonic branding and purpose-driven marketing in financial services

We’re joined by Ben Rhodes, Brand Director at Phoenix Group. In three years, Ben has built a team from scratch, redefined the company's corporate presence, developed an award-winning sonic identity and established the organisation as a standard-bearer of purpose-driven marketing, tackling essential societal challenges head-on. Join us as we explore his transformative journey and gain insights into how Ben is forging new paths in the financial services marketing landscape.