EPISODE · Apr 17, 2024 · 30 MIN
The Growth Engine - Episode 16: Financial Services marketing: Moving on from the colouring in department
from The Growth-Engine Marketing Podcast
It’s no secret that marketing departments in Financial Services are often referred to as the ‘colouring-in' department - making things ‘engaging and visually appealing’, rather than being a strategic, data-driven function that significantly influences growth. Join us as we delve into this common misconception, exploring its origins, discussing why it persists, and engaging with senior marketeers from Ninety One, Brooks Macdonald and Dimensional Fund Advisors to hear their insights and thoughts.
What this episode covers
It’s no secret that marketing departments in Financial Services are often referred to as the ‘colouring-in' department - making things ‘engaging and visually appealing’, rather than being a strategic, data-driven function that significantly influences growth. Join us as we delve into this common misconception, exploring its origins, discussing why it persists, and engaging with senior marketeers from Ninety One, Brooks Macdonald and Dimensional Fund Advisors to hear their insights and thoughts.
NOW PLAYING
The Growth Engine - Episode 16: Financial Services marketing: Moving on from the colouring in department
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.