The Growth Engine  - Episode 2: Driving growth within investment organisations through marketing episode artwork

EPISODE · Jun 12, 2023 · 28 MIN

The Growth Engine - Episode 2: Driving growth within investment organisations through marketing

from The Growth-Engine Marketing Podcast

A native New Zealander, Andrew Kelly finished his education at the University of Otago. He headed to London and hit the ground running at Aberdeen Asset Management moving from Head of European Marketing to Head of Marketing- Americas, before taking the mantle of Global Head of Marketing. As Aberdeen Asset Management merged with Standard Life Aberdeen. Andrew continued in the role of Global Head of Marketing after a short stint as Head of CEO’s office. He has since joined Coller Capital as Head of Marketing.Andy Johnston graduated from the University of Aberdeen with a postgraduate diploma in legal practice, Andy launched his career into the financial world at Standard Life UK, spending 8 years moving through the senior ranks before joining Aberdeen Standard Investments as Head of client and marketing strategy. He served as Chief, then Global Head of Marketing, and finally onto Global head of strategic clients. A total of 13 years of stewardship at Aberdeen standard investments. Andy splits his time as a board advisor at Aveni, an independent advisor to CEOs, and a non-executive chair at River and Mercantile.

In this episode David discusses driving growth within investment organisations through marketing, with financial experts Andy Johnson and Andrew Kelly. Andy and Andrew worked together at Aberdeen Standard Investments as joint CO-CMOs before moving on to their current roles. Andrew, now head of marketing at Collar Capital and Andy the non-executive chair at River Mercantile. Hear their experiences of marketing the merger of two industry heavy weights - Aberdeen and Standard Investments and how they managed the comms both internally and externally. They also discuss their learnings on the importance of C-Suite support to successfully execute long-term marketing strategies. Both have great insight into the benefits of specialism marketing and how diversification of growing regions and sectors has forced changes in marketing financial services.

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The Growth Engine - Episode 2: Driving growth within investment organisations through marketing

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This episode was published on June 12, 2023.

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A native New Zealander, Andrew Kelly finished his education at the University of Otago. He headed to London and hit the ground running at Aberdeen Asset Management moving from Head of European Marketing to Head of Marketing- Americas, before taking...

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