The Growth Engine - Episode 3: Launching a demand generation programme in asset management

In the third episode of The Growth Engine, our host, David Hunstone, CEO of Hub, is joined by BNY Mellon Marketing Consultant, Charlotte Lamb. With an illustrious career spanning over two decades, Charlotte has honed her expertise in orchestrating teams and spearheading campaigns within the investment management realm.Charlotte delves into the intricate world of demand generation marketing strategies, shedding light on how this approach has significantly elevated BNY Mellon's overall marketing performance. She discusses their process of enhancing audience engagement through laser-focused targeting strategies tailored to diverse audiences, considering nuanced cultural differences across regions.