The Growth Engine - Episode 4: Developing a CRM strategy to drive growth within wealth management

In our 4th episode, we're joined by Leanne Barnham, Global Head of Marketing at Brooks Macdonald, who has more than 15 years experience in investment management and a deep knowledge of marketing in this sector. A recent press release stated that Leanne is responsible for driving the marketing strategy and execution, supporting Brooks Macdonald’s medium-term ambition to become a top five wealth manager within the UK and Crown Dependencies.Leanne has hit the ground running and talks us through both the opportunity for Brooks Macdonald and the marketing strategy that she has put in place on this exciting growth stage of the business.