The Growth Engine - Episode 6: Perfecting the art of 'Test and Learn' to drive growth

In this episode we’re joined by Nick Laws, Head of Marketing, Content & Creative Services at NEST, National Employment Savings Trust. With over seven years at the helm, Nick has been instrumental in the extraordinary growth of the NEST brand: membership to the pension scheme has grown by 344% and AUM by over 1600%.But its success isn’t just down to its scale, for the last five years running it’s received a 5 star rating from Defaqto for workplace pensions. Listen now to find out how they have been leveraging the role of inertia, perfecting the art of ‘Test and Learn’ methodology and focussing on the brand’s accessibility and trust-building efforts.