The Growth Engine - Episode 7: How does marketing contribute to business growth?

We’re joined by Malcolm Fried, Chief Marketing Officer at Ninety One. Previously CMO at Investec, Malcolm oversaw the transition of Ninety One as it demerged from Investec in 2020.Today, Malcolm is responsible for leading Ninety One’s global marketing efforts across investment marketing, brand, marketing operations, digital strategy and corporate communications.Listen now to hear Malcolm’s take on ‘colouring in’, strong branding and how investment marketing compares to other sectors.