The Growth Engine - Series 2 Episode 1: How F&C made their marketing 'TikTok ready': Interview with Ross Duncton

from The Growth-Engine Marketing Podcast

In this episode, we’re joined by Ross Duncton — the marketing leader behind the bold reinvention of F&C, the world’s oldest investment trust. Ross breaks down how the 150-year-old brand sharpened its audience strategy, built distinctive brand assets, and leaned into TV and TikTok to engage both today’s and tomorrow’s investors.We chat about how to balance heritage with innovation, the role of social media in driving financial education and trust, and what it takes to secure board buy-in for brave marketing moves that fuel long-term growth.

What this episode covers

In this episode, we’re joined by Ross Duncton — the marketing leader behind the bold reinvention of F&C, the world’s oldest investment trust. Ross breaks down how the 150-year-old brand sharpened its audience strategy, built distinctive brand assets, and leaned into TV and TikTok to engage both today’s and tomorrow’s investors. We chat about how to balance heritage with innovation, the role of social media in driving financial education and trust, and what it takes to secure board buy-in for brave marketing moves that fuel long-term growth.

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The Growth Engine - Series 2 Episode 1: How F&C made their marketing 'TikTok ready': Interview with Ross Duncton

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This episode is 29 minutes long.

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This episode was published on April 1, 2026.

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