The Growth Engine - Series 2 Episode 7: How Seraphim Raised £137M by Marketing Space Investing to Retail Investors | Leah Martin

In this episode, we're joined by Leah Martin, Head of Marketing at Seraphim Space Investment Trust, who built the brand, content and social infrastructure of one of the most distinctive investment trusts in the UK — as a team of one.Over five years at Seraphim, Leah has grown a 30,000-strong organic LinkedIn following, developed a visual content strategy powered by native satellite imagery, and built the retail audience that underpinned the biggest retail fundraise in the UK in over five years, raising £45 million from more than 7,000 retail investors.Tune in as she shares how she built that infrastructure from scratch, why she backed Instagram and podcasting before most investment trust marketers had considered either, and where she's focusing next — from finfluencers to AI search.