The Growth of An Emerging E-Commerce Startup with Lu Guo, Founder of Shopal

本期播客我们邀请中国加速第7期校友创业团队Shopal 创始人郭璐分享Shopal的成长故事以及其早期在加速器的经历。2018年9月，国际新奢品牌集团Shopal获近2亿元B+轮融资。As an early pioneer in cross-border commerce, Lu Guo chose to leave a multinational company and jump into the jungles of entrepreneurship. She shared her belief behind building her startup Shopal which aims to help global brands to build a strong presence in China through a data-driven process. She also shared her early stage business life in an accelerator - Chinaccelerator. Here is a quote from her: “The scary piece is that you only believe in system”.Shopal is a solution provider for online and offline retailers in China which has secured RMB200 million (US$29.17 million) in a series B+ round in September 2018. Chinaccelerator SOSV invested in Shopal as one of Batch 7 companies.Show notes: 01:06 Introduce Lu Guo 02:00 First experience in cross-border commerce space 03:37 What is Shopal and stories behind Shopal 07:23 The concept of “TP” 07:57 Lu’s motivation to leave the comfortable zone 10:31 Differences between being an entrepreneur and working in corporates 13:47 As a Vice President in Johnson&Johnson 16:30 What triggered Lu to jump into the jungle of entrepreneurship 18:50 Change and opportunities in the commerce industry 22:29 How Shopal helps global brands in China 24:20 The biggest technology breakthrough for Shopal 26:23 Data driven process 27:23 The future of Shopal 29:11 Business and life in Chinaccelerator 31:00 Contact ShopalFeel free to leave a comment and start a conversation with us! If you have an ideal guest whom you would like to listen to, please let us know and we'll do our best to realize it!Many thanks to our host Oscar Ramos and guest Lu Guo, editor David and Geep, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com