The Growth of Communication in Local Government (with Kara Roberson) | Ep. 90

SummaryIn this episode of Ground Floor Government, host Hugh Plappert interviews Kara Roberson, the Strategic Communication Officer in Wentzville, Missouri. They discuss Kara's journey into local government, her career growth, and the evolution of communication strategies within local government. Kara shares insights on the challenges of reactive communication, innovative projects that engage the community, and the unique aspects of working in local government. The conversation highlights the importance of strategic communication in fostering community relationships and enhancing public service.TakeawaysKara Roberson's family history influenced her career in local government.Transitioning from nonprofit to local government can be seamless.Local government offers diverse career paths and growth opportunities.Effective communication is crucial for engaging residents.Reactive communication often stems from social media feedback.Innovative projects can enhance community engagement.Building an audience through fun content can aid in crisis communication.Strategic communication requires understanding various departmental needs.Local government positions offer stability and community connection.Passion for public service drives individuals in local government.