The Growth of Homewares and Home Furnishings in the Middle East and Africa

Due to the effects of the recession and the Eurozone crisis, more consumers are spending time at home rather than going out. Furniture and home furnishings are reaping the benefits of this trend, with indoor furniture sales perfuming particularly well. The Middle East and African home and garden market is taking advantage of the region's booming real estate market and high GDP growth, driving sales of luxury furniture and homewares.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.