The #GRWM phenomenon - The Herald

What this episode covers

Whether you’re scrolling through TikTok, Instagram or YouTube, you’ve likely stumbled upon interactive videos where creators invite us into their personal routines, showing us everything from makeup transformations to outfit choices. This week on The S’wana Know Podcast, Annelisa and Kelly Kelz explore a trend that’s taken social media by storm with more than 13.3-million posts on TikTok: the “Get Ready with Me” (#GRWM) phenomenon.

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Frequently Asked Questions

How long is this episode of The Herald?

This episode is 17 minutes long.

When was this The Herald episode published?

This episode was published on August 29, 2024.

What is this episode about?

Whether you’re scrolling through TikTok, Instagram or YouTube, you’ve likely stumbled upon interactive videos where creators invite us into their personal routines, showing us everything from makeup transformations to outfit choices. This week on...

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