The Gulf of America

from Marketing: Global Edition · host Jasmine Montgomery, Piers Guilar

Abandoned by her usual sparring partner for this episode, Jasmine reflects, solo, on the rebranding of The Gulf of Mexico to The Gulf of America and imagines what Trump might call America if he decided to take his rebranding ambitions to their logical conclusion. Drawing inspiration from other geographical rebrands, especially that of Swaziland to eSwatini, Jasmine considers what it takes to make a country rebrand work. And she does it all without the least hint of sarcasm.

Episode metadata supplied by the publisher feed · Published Feb 15, 2025

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The Gulf of America

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This episode was published on February 15, 2025.

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