The Habits Modern CMOs Need to Leave Behind

In this episode of The Agile Marketing Edge, Andrea Fryrear delves into the crucial habits that modern CMOs must unlearn to thrive in today's fast-paced marketing landscape. She also shares two compelling stories of marketing leaders—one who failed to drive change and another who successfully embraced agility. Tune in to explore eight key behaviors that need to be rethought, from resisting new technology to assuming customer needs. This week, we focus on the importance of staying involved in major changes, continuously investing in talent, and aligning with modern marketing demands. Listen now, and learn how to navigate the essential shifts needed to become a truly Agile marketing leader in 2025 and beyond.