The Hack for Cutting Sugar with Hank Watt of Nature’s Wild Berry

Hank Watt shares the inspiring story of how he discovered the miracle berry and turned it into a successful business that was featured on Shark Tank and promoted by Jennifer Garner. Learn how the berry makes sour taste sweeter than sugar, how it helped Hank control his emotional eating, how he and his partner built the business, and future potential of this revolutionary product that can transform taste and improve health. Key TopicsHow Hank learned about the miracle berry and its effectsWhat drove Hank & Juliano to launch the businessChallenges in preserving the berry to scale operationsInnovative freeze-drying process to preserve potencyMarket strategy and word-of-mouth growthFuture applications for the berrySound Bites"I swear, I heard the angels and the chorus singing. I felt the whoosh of the gates. I felt like the sunshine come down on me. Like I I had this transformative experience immediately where I became a believer instantly.”“LA is a type of place where if you're keeping weight off for any period of time, especially a significant amount, people want to know like what's your secret?”“He was like, I've got a couple conditions. We have to keep the berry pure. It has to stay raw. Like we don't need to add anything to it. We need to also figure out how to preserve it because we cannot deal with a cold chain.““The sharks have been phenomenal. The best business decision Juliano and I have ever made.”“Jennifer Garner put a video up on her Instagram… that put us on the map and it made us legit.”“These need to be on every table, kind of like butter, salt, and pepper. You know, it's there if you need it and you want it.”Chapters00:00 Introduction to Nature's Wildberry02:57 The Discovery of the Miracle Berry05:45 Transformative Experiences with the Berry09:02 The Locus of Control and Personal Empowerment11:53 Impact on Health and Diet14:57 Business Journey and Challenges17:52 The Berry's Unique Properties and Taste Testing20:55 Community and Word of Mouth Marketing24:01 The Decision to Start a Business26:52 Lessons from Personal Experiences30:10 The Future of Nature's Wildberry32:53 The Journey Begins: Overcoming Doubts35:14 Cracking the Code: Innovation in Preservation40:27 From Concept to Consumer: The Direct-to-Consumer Shift48:01 Shark Tank: A Game Changer for Growth55:02 Future Aspirations: Expanding Horizons01:00:44 Advice for Aspiring Entrepreneurs: Patience and Partnership01:08:12 A Better World: Quality of Life and CompassionLinksHank Watt on LinkedIn - https://www.linkedin.com/in/hankwattNature's Wild Berry - https://natureswildberry.com/Nature’s Wild Berry on Instagram - https://www.instagram.com/natureswildberryNature’s Wild Berry on Facebook - https://www.facebook.com/natureswildberryNature’s Wild Berry on TikTok - https://www.tiktok.com/@natureswildberryNature’s Wild Berry on YouTube - https://www.youtube.com/natureswildberryNature’s Wild Berry on X - https://x.com/natureswildbrryNature’s Wild Berry on Pinterest - https://www.pinterest.com/natureswildberry/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio…The Food Institute - https://foodinstitute.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.