The Haircare Industry Is Lying to Hairdressers with West Coast Blondes Founder Nicholas Augustine

Fourth-generation hairstylist, cosmetic chemist, and West Coast Blondes founder Nicholas joins Jason and Paula for one of the most eye-opening conversations we've had. From celebrity salons and LA Fashion Week to formulating professional haircare from the ground up, Nicholas breaks down how the beauty industry really works. We expose white-label products, corporate consolidation, misleading marketing, influencer culture, overpriced salon products, and why so many hairdressers are being sold a version of success that doesn't match reality. We also dive into the science behind blonde hair, product formulation, salon profitability, affiliate income, and why independent stylists have more power than they realize. If you're a hairstylist, salon owner, beauty professional, or someone who wants to understand what really happens behind the beauty industry curtain, this is an episode you don't want to miss. Click the links below and get to know West Coast Blondes and Nicholas Follow Nicholas & West Coast Blondes 📲 Instagram 🛍️ Shop West Coast Blondes Explore the professional haircare line built specifically for blondes and pre-lightened hair. 🤝 Become an Educator or Sales Rep Interested in partnering with West Coast Blondes? Learn how to join the team. 🎓 NPA Hair Learn more about Nicholas' education platform and professional training. 🎙️ Listen to the West Coast Blondes Podcast Hear more unfiltered conversations about the beauty industry, product formulation, business, and the future of hairdressing. ▶️ Watch on YouTube Subscribe for full interviews, education, product deep dives, and exclusive video content. Jason Townsend and Paula Dahlberg pull back the curtain on the beauty industry with unfiltered conversations about salon culture, hairstylist life, toxic work environments, nightmare clients, celebrity encounters, relationships, burnout, and the chaos that happens behind the chair. From hilarious salon horror stories to serious conversations about identity, mental health, beauty standards, and industry politics, Sh!t I Told My Hairdresser says the quiet parts out loud with raw honesty, dark humor, and zero filter. New episodes weekly featuring hairstylists, salon owners, beauty insiders, celebrities, and real stories the industry usually keeps behind closed doors. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Jul 26, 2026

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The Haircare Industry Is Lying to Hairdressers with West Coast Blondes Founder Nicholas Augustine

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