EPISODE · Jun 11, 2026 · 10 MIN
The "Hallway Track" Conference for Growth-Minded Firms [July 15, tickets live now!]
Colleen Joyce, CEO of Lawyer.com, returns to the show to talk about the Lawyer Growth Summit, happening July 15–17 at the Fontainebleau in Las Vegas.This one's a little different from the usual playbook. Colleen and her team built LGS around a simple principle: nobody sells from the stage. After learning the hard way with post-COVID boot camps (and 100% churn), they rebuilt the event around peer learning, tangible action items, and the kind of "tell me how you actually did that" conversations that happen in the hallway and at the bar.We get into:Why brand is now the top of the marketing funnel — and how the biggest-name firms are growing social followings into six figures and pulling referrals from social aloneThe new world of AI SEO, featuring Justia CEO Tim Stanley sharing directory and search expertiseHow LGS is built for any growth-minded firm (with a heavy personal injury crowd), not just one practice areaThe experience side: a vendor lounge with no hard sells, high-end food and bev, and fun evening events (including a luxury retail store buyout with champagne and prizes)Bonus for staying through Friday the 17th: the Backstreet Boys at The SphereTickets, agenda, and speakers are all at lawyergrowthsummit.com. Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
Colleen Joyce, CEO of Lawyer.com, returns to the show to talk about the Lawyer Growth Summit, happening July 15–17 at the Fontainebleau in Las Vegas.This one's a little different from the usual playbook. Colleen and her team built LGS around a simple principle: nobody sells from the stage. After learning the hard way with post-COVID boot camps (and 100% churn), they rebuilt the event around peer learning, tangible action items, and the kind of "tell me how you actually did that" conversations that happen in the hallway and at the bar.We get into:Why brand is now the top of the marketing funnel — and how the biggest-name firms are growing social followings into six figures and pulling referrals from social aloneThe new world of AI SEO, featuring Justia CEO Tim Stanley sharing directory and search expertiseHow LGS is built for any growth-minded firm (with a heavy personal injury crowd), not just one practice areaThe experience side: a vendor lounge with no hard sells, high-end food and bev, and fun evening events (including a luxury retail store buyout with champagne and prizes)Bonus for staying through Friday the 17th: the Backstreet Boys at The SphereTickets, agenda, and speakers are all at lawyergrowthsummit.com. Hosted on Acast. See acast.com/privacy for more information.
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The "Hallway Track" Conference for Growth-Minded Firms [July 15, tickets live now!]
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