The Halo Effect (Remastered): Why design overrides functionality

from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, What is the Halo Effect?Disclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :) ★ Support this podcast ★

What this episode covers

Did you know that people consider good-looking individuals more intelligent, more successful, and more popular? That studies even shown that attractive people get lighter prison sentences when judged for the same crime as an unattractive person? It's all down to a cognitive bias known as the Halo Effect. Join me in this week's episode where I'll revisit the secrets of the Halo Effect, and how we can use it to create more meaningful, persuasive, and engaging customer experiences.

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The Halo Effect (Remastered): Why design overrides functionality

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This episode is 9 minutes long.

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This episode was published on February 1, 2022.

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