The Hangover That Landed Us A Major Client

Our guest, Guy Utley CEO of Tall Agency, shares a candid story about winning a major pitch despite being severely hungover from celebrating a "Best Creative Agency" award the night before. This unexpected success led to a complete transformation in his approach to business presentations, moving away from over-preparation toward more authentic communication.• Celebrating winning "Best Creative Agency" award led to drinking too much the night before a 9 AM pitch• Despite being hungover and unable to remember the pitch itself, the presentation was successful• The partner agency didn't notice anything wrong with the presentation• They won the account from a major bread company despite the presenter's condition• The experience transformed his pitching approach from rigid over-preparation to more natural, flexible presentations• Focusing on knowledge and experience rather than memorised talking points creates more authentic client interactions• Being too rehearsed can make it difficult to pivot when necessary during presentations• Main lesson: "If I can win it drunk, then surely I can win it sober"Don't drink on a school night, even if it's an award celebration. And if you need help planning your diary better, speak to Will Ockenden - he's brilliant at it.Send us Fan MailStruggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube