EPISODE · Mar 20, 2025 · 51 MIN
The Hard Thing About Hard Things: A Melody of Grit & Fortitude ft. Christina Betancourt Johnson
from The Dime · host Kellan Finney, Bryan Fields, Christina Betancourt Johnson
“It’s this crazy melody of things constantly happening, and you need an incredible degree of grit and fortitude. Even the best-prepared individuals with meticulous plans have to throw them up in the air like confetti. It’s an intangible feeling—until you get into it, you really don’t know.”This quote from Christina Betancourt Johnson perfectly captures the cannabis industry—where relentless highs and lows force constant adaptation. The question is: are we just treading water, or pushing forward to something greater?This week, we sit down with Christina Betancourt Johnson, CEO of Standard Wellness Maryland, to discuss:How even the best-laid plans evolve in cannabis.The balance between compliance, funding, and long-term growth.The mindset and strategies needed to thrive in an unpredictable industry. Chapters00:00 Introduction to the Cannabis Journey02:55 Transitioning into the Cannabis Industry05:52 Navigating the Application Process09:03 Understanding the Dichotomy of Cannabis Business11:50 The Importance of Vertical Integration15:11 Challenges of Operationalizing a Cannabis Business18:01 Managing Stakeholder Expectations20:49 Resilience and Adaptability in Cannabis26:31 Navigating the Cannabis Landscape30:49 Challenges of Social Equity in Cannabis33:37 The Importance of Agility in Leadership36:50 Engaging in the Legislative Process39:42 Empowering Communities Through Education43:54 Future Trends in the Cannabis Industry48:09 Lessons from Experience Guest Links https://www.standardwellness.com/https://www.instagram.com/standardwellnesscompany/https://www.linkedin.com/company/standard-wellness-company/https://www.linkedin.com/in/christinabjohnson/Our Links:Bryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterAt Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcastThe Dime has a New Website. Shhhh its not finished.The Dime is a top 50 Cannabis PodcastSign up for our playbook here:🎥 YouTube: The Dime📸 Instagram: The Dime Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What this episode covers
“It’s this crazy melody of things constantly happening, and you need an incredible degree of grit and fortitude. Even the best-prepared individuals with meticulous plans have to throw them up in the air like confetti. It’s an intangible feeling—until you get into it, you really don’t know.” This quote from Christina Betancourt Johnson perfectly captures the cannabis industry—where relentless highs and lows force constant adaptation. The question is: are we just treading water, or pushing forward to something greater? This week, we sit down with Christina Betancourt Johnson, CEO of Standard Wellness Maryland, to discuss: How even the best-laid plans evolve in cannabis. The balance between compliance, funding, and long-term growth. The mindset and strategies needed to thrive in an unpredictable industry. Chapters 00:00 Introduction to the Cannabis Journey 02:55 Transitioning into the Cannabis Industry 05:52 Navigating the Application Process 09:03 Understanding the Dichotomy of Cannabis Business 11:50 The Importance of Vertical Integration 15:11 Challenges of Operationalizing a Cannabis Business 18:01 Managing Stakeholder Expectations 20:49 Resilience and Adaptability in Cannabis 26:31 Navigating the Cannabis Landscape 30:49 Challenges of Social Equity in Cannabis 33:37 The Importance of Agility in Leadership 36:50 Engaging in the Legislative Process 39:42 Empowering Communities Through Education 43:54 Future Trends in the Cannabis Industry 48:09 Lessons from Experience Guest Links https://www.standardwellness.com/ https://www.instagram.com/standardwellnesscompany/ https://www.linkedin.com/company/standard-wellness-company/ https://www.linkedin.com/in/christinabjohnson/ Our Links: Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime has a New Website. Shhhh its not finished. The Dime is a top 50 Cannabis Podcast Sign up for our playbook here: 🎥 YouTube: The Dime 📸 Instagram: The Dime
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The Hard Thing About Hard Things: A Melody of Grit & Fortitude ft. Christina Betancourt Johnson
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