The Hard Truth About GTM Alignment (and Why “Silos” Aren’t Just a Buzzword)

We like to think GTM is about big launches, shiny campaigns, and killer sales decks.But in my conversation with Daria Love, Director of Product Marketing at TransEU, we stripped it down to what really makes or breaks a GTM motion: alignment from the top down.When leadership isn’t on the same page, you don’t have one GTM team – you have five mini-companies, each running in their own direction. And that’s when the blame game begins.In this episode, we talk about:* Why executive buy-in is the starting point for GTM* How to create “internal partnership agreements” that stick* Why imposter syndrome doesn’t just disappear (and how she manages it)* The case for work-life harmony over work-life balance* Why you don’t have to be “just one thing” in your careerIf you’ve ever felt stuck between departments, doubted your own seat at the table, or wondered why your GTM feels like a puzzle missing pieces – this one’s for you.🎧 Watch/Listen to the episode here → Get full access to The PMM Brief at pmmshruti.substack.com/subscribe