The hard truths of raising capital, with Circa’s Leslie Hyman

“The true answer in the startup world is those who are successful are almost always white men who have exited before.” Leslie Hyman says, “In order to compete particularly in the payment world and then in the multifamily world, it takes a fair amount of money. That is not easy, and I just want to call out, it’s hard, I mean women still get 2-3% of VC funds. That is unconscionable.”Leslie co-founded Circa, an organization that is reinventing rent. The company created a platform for renters to customize their payment experience, splitting payments if needed. Their goal is to increase the overall number of people that can successfully pay rent. After working at large companies for many years, Leslie decided to take the leap and build her own business. She details the impetus for that decision as well as the long road of funding she and her co-founders went through to gain a footing in the space. In this episode, Carol and Leslie dive into how the platform works and the ideal client. Leslie explains that no marketing is needed because the demand is so high on the part of renters. They also discuss how people are discovering Circa and how that is shifting as they grow. Learn more about Leslie Hyman and Circa. You can find more information on all our episodes at Vertical Elevation, and you can find Carol on LinkedIn, Twitter, and YouTube.