The Hardest Lessons From 20 Years of Owning Restaurants Part 2

A profitable restaurant is built before it’s scaled. This is part 2 of Andrew Scott sharing the biggest lessons and mistakes from scaling his own restaurants.You’ll hear how Andrew went from one struggling location to three locations - and back to barely surviving. And why he spent years chasing sales when his real problem was something that no amount of sales could ever fix.Tune in to hear about:✅Why more restaurant sales do not always mean more restaurant profit✅One thing that can destroy profitability even when revenue grows✅How to review your P&L and bank account to cut expenses without cutting growth✅When you should never ever cut marketing, even when things feel tight✅How restaurant discounts can work when used strategically✅The risks of opening a second or third restaurant location too soon✅Why restaurant managers fail time and time again, no matter what you doKey moments:00:00:00 Intro00:02:40 The cost control wake-up call00:05:25 Watching staff waste food00:07:05 The two-question P&L cleanup00:09:15 Cutting marketing00:12:00 Prime cost math 00:18:15 Mascot suit marketing00:20:25 Adding delivery and catering00:22:45 Smart discounting rules00:31:35 Why second locations fail00:36:45 Heir and spare hiring00:43:45 Opening next to competitors00:52:25 The ran-out-of-product lie-✅Tools For Restaurant Owners✅Thinking of opening another restaurant? Avoid costly mistakes with my free guide:  👉https://hs.ownershifttraining.com/optin-mupb?el=podcast-✅About Us✅The Restaurant Growth Accelerator Podcast is hosted by Andrew Scott - founder of OwnerShift Training.Andrew Scott successfully scaled his restaurant business to 4 locations while working a handful of hours each week. He’s since helped over 1,000 restaurant owners increase their sales, profits, and free time - and he’d love to help you too.✅For Restaurant Owners✅Interested in growing your restaurant business while working less? Book your free assessment call:👉 Restaurant Assessment Call✅Connect With Us✅https://www.facebook.com/groups/multiunitempirebuilders/ https://www.instagram.com/andrewrichardscotthttps://ownershifttraining.com/?el=podcast