The Harsh Truth About Online Courses (And What Works Now) | Erin Green | 099

In this episode, I sit down with Erin Green, founder of Audacious Labs, to break down how to design a course that actually changes behavior.Erin spent 15 years inside agencies building programs for IKEA, Google, and Amazon before developing her framework for turning expertise into transformative learning experiences. We dive deep into what makes most courses flop, how to create real outcomes for students, and how to use AI to design and validate better programs faster.If you’re building a course or product that needs to deliver real results, this episode will show you exactly how to do it.Timestamps: 00:00 Introduction 02:45 Why most courses fail to create results 07:31 The five stages of Hook to Habit: Hook, Start, Build, Flow, Habit 11:22 Creating easy wins to build momentum 14:30 Feedback loops and building confidence 17:57 Flow and skill mastery 24:22 Using behavioral design to make learning stick 31:09 The power of pre-selling and running workshops 35:23 Designing your learning journey backwards 39:55 The importance of bad examples in learning 43:14 Why confidence comes before competence 47:32 Designing opportunities for practice and feedback 56:19 Using AI to organize and refine your ideas 01:04:37 Choosing the right platform and testing small 01:13:00 The biggest mistake course creators makeIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.comFollow Erin: LinkedIn: https://www.linkedin.com/in/er-green Website: https://www.audaciouslabs.ioFeatured in this episode: Audacious Labs: https://www.audaciouslabs.io Kit: https://www.kit.comHighlights: 09:12 – Why your competition isn’t other courses, it’s Netflix 14:30 – Building confidence through feedback loops 24:22 – Behavioral design tactics that make learning stick 56:19 – How to use AI to refine and structure your course ideas