The HBO Max Playbook: Bringing sports, entertainment, and streaming together

The launch of HBO Max in the UK marks the latest chapter in Warner Bros. Discovery's journey to bring premium sport and entertainment content under a single streaming destination. In this conversation recorded live at SportsPro London, David Gibbs, SVP of Sports Product at Warner Bros. Discovery Sports, explains the strategy behind the launch, the lessons learned from delivering major events such as the Olympic Games, and how technology is reshaping the fan experience.  From AI-powered personalisation and multiview experiences to the enduring value of live sport, David shares a candid perspective on what it takes to operate a streaming platform at global scale—and where sports viewing is headed next. Key Points:Can a single streaming platform successfully unite live sport, blockbuster entertainment and documentary programming without overwhelming consumers?How did Warner Bros. Discovery use the Olympic Games to showcase a new generation of streaming experiences, from multiview to real-time highlights and personalised discovery?As viewing becomes more personalised, can streaming services preserve the shared live moments that make sport unique?What does it take to deliver more than 35,000 live sporting events a year across multiple markets, languages and devices?