The Healthcare System Nobody's Listening To | Unheard Patients

GROWTH PILLAR: Health & Wellness   WHO THIS IS FOR: SMB owners in the health space / Caregivers / Healthcare professionals / Policy advocates / Solopreneurs building in wellness WHAT THEY'LL GAIN: Real strategies for patient advocacy, insight into Canadian healthcare gaps, and a clear picture of how storytelling drives policy change.   Most healthcare systems say they put patients first. But when was the last time they actually asked? Debra Workman is the CEO of Patients Mirror — a healthcare storytelling and awareness platform that gives patients, caregivers, and professionals a real voice. She joined Bernie Franzgrote on Knack 4 Business to talk about the gaps nobody wants to admit exist — and how telling the right stories is changing that. Debra shares her own experience leaving a trauma unit without follow-up instructions after a serious car accident. She had a cracked sternum, elevated troponin levels, and zero guidance on what came next. She had to figure it out herself. Most patients don't have that advantage. Through Patients Mirror, Debra collects those stories. Then she brings them to the people with the power to act — policymakers, pharmaceutical companies, foundations, and healthcare organizations. The goal is simple. Close the gaps. Change the policy. Help people live more normal lives. Key topics covered: Why patients leave hospital without the information they need How a three-year-old girl in BC was denied a drug that could let her eat — and how that changed The difference between healthcare marketing in Canada vs the US Why AI in healthcare is only as good as the database behind it How Epic is connecting hospitals that couldn't speak to each other The case for national pharmaceutical negotiation instead of province by province What patient advocacy actually looks like in practice Connect with Debra Workman:Patients Mirror | Email: [email protected] | LinkedIn | Facebook | Instagram | YouTube | TikTok Also mentioned: Wayne Pratt — Motive8U | Co-host, Knack 4 Business This episode is brought to you by:Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47/month. No contract. Web Indexer — Smart chatbot for the K4B site. Find episodes, book meetings. Gentry Learning — Property Wizard — Real estate investing podcast and platform.   Have a story to tell or a gap to close? Reach out: [email protected] Join Canada Growth Network — $1 CAD first month. $47 CAD/month after. No lock-in. Subscribe to the podcast on your favourite platform. Subscribe to the K4B blog Search all K4B episodes Register as a K4B guest Visit Knack 4 Business Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.We share perspectives. You make the decisions.Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.