The Healthtech Marketing Show: Building an AI Lead Scoring System That Boosted Conversion by 70%

Building an AI Lead Scoring System That Boosted Conversion by 70% Your marketing engine is generating leads, but how do you know which ones are actually worth handing to sales? That is the question at the heart of this episode, and it is one that gets harder to answer the bigger your funnel gets. On this episode, host Adam Turinas sits down with Nick Panayi, a technology marketing veteran who most recently led marketing at Inovalon. If you listened to the episode with Nick last year, you know he has spent his career at the intersection of marketing and AI. This time he is back to walk Adam through something he built with his partner Chris Marin: an AI-powered lead scoring system that moved his team’s MQL-to-opportunity conversion rate from 10 percent to 17 percent in a single quarter. That is a 70 percent improvement in lead conversion. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen