The Healthtech Marketing Show: How AI Aligned Marketing and Sales in Seven Months

How AI Aligned Marketing and Sales in Seven Months If you have ever felt like your marketing and sales teams are speaking two different languages, or that your best customer stories are locked away in someone’s inbox instead of helping close deals, this episode is for you. Host Adam Turinas sat down with Jennifer Lazarz, Director of Marketing at Medical Informatics Corp, the company behind the SickBay Clinical Platform. In just seven months, Jennifer’s team went from siloed content and frustrated salespeople to a three-pronged AI infrastructure that has fundamentally changed how marketing and sales work together. We get into the details of how she trained her team on generative AI tools, how she built consolidated document libraries in NotebookLM so salespeople stop chasing down information, and how she put FDA compliance guardrails in place so that everything the AI generates stays within the lines. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen