EPISODE · Jun 1, 2026 · 29 MIN
The Healthtech Marketing Show: How to Build a Marketing Team That People Don’t Want to Leave
from Healthcare NOW Radio Podcast Network - Discussions on healthcare including technology, innovation, policy, data security, telehealth and more. Visit HealthcareNOWRadio.com · host Healthcare NOW Radio and Podcast Network - Radio and Podcasts for the Healthcare Industry
How to Build a Marketing Team That People Don’t Want to Leave On this episode host Adam Turinas sits down with Larry Kaiser, Chief Marketing Officer at Optimum Healthcare IT, for a candid conversation about what it really takes to build a marketing team that lasts. Larry has spent nearly a decade growing the marketing function at Optimum from a logo and an outdated Drupal website into a tight, high-performing team. The lessons he has picked up along the way are ones that any marketing leader in healthtech will recognize. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
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The Healthtech Marketing Show: How to Build a Marketing Team That People Don’t Want to Leave
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