The Healthtech Marketing Show: Propensity Modeling: How to Find Your Most Valuable Leads

Propensity Modeling: How to Find Your Most Valuable Leads Does your team keep chasing more leads but can’t explain why the pipeline doesn’t turn into revenue? This episode is for you. On this episode host Adam Turinas speaks with Aaron Burnett, founder and CEO of Wheelhouse DMG, who built his agency specifically for privacy-first industries like healthcare and medtech, and he walked Adam through something most agencies can’t do: predicting the dollar value of a lead in real time, without ever touching protected health information.