The Healthtech Marketing Show: The Thought Leadership Gap in Healthtech

The Thought Leadership Gap in Healthtech A lot of healthtech thought leadership is interchangeable. Swap out the logo, change the company name, and much of the time, nobody would notice. On this episode host Adam Turinas and guest Adrianna Hosford discuss what great thought leadership looks like and how it happens. Adrianna Hosford is the Chief Communications Officer and Head of Marketing at Artera, the AI patient communication platform that just won Best in Class. She came up through corporate reputation at Ketchum, one of the world’s premier PR firms, which means she brings a reputational lens to everything, and that changes how you see the problem. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/