The Healthtech Marketing Show: What AI Search Is Doing to Health Tech Buyer Behavior

The Low Volume, High Intent Era: What AI Search Is Doing to Health Tech Buyer Behavior Something fundamental has changed in how health tech buyers do research, and if you’re watching your website traffic decline, you might be misreading what it actually means. On this episode host Adam Turinas sits down with Suyog Deshpande, Founder and CEO of Webless AI, to dig into one of the most consequential shifts in B2B buyer behavior in a generation. Here’s what’s actually happening: your buyers haven’t stopped doing research. They’ve moved it upstream — to ChatGPT, Claude, Perplexity, and Gemini. They’re building their shortlists there, forming their preferences there, all before they ever land on your website. By the time they show up, they’re not browsing. They’re validating. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen