EPISODE · Oct 21, 2025 · 13 MIN
The Heart of Selling: Rethinking What Selling Really Is
from My Entrepreneurial Life · host Jen Howat
If the word "sales" makes you cringe, you're not alone. In this episode, I unpack the first fundamental shift that will change the way you think about selling forever. You'll learn how to separate the idea of sales from manipulation, redefine it as an exchange of value, and see how this shift can restore your confidence and integrity as a business owner. This conversation will help you see that selling isn't in opposition to serving—it's actually an extension of it. Master Your Messaging Do you need clarity and confidence around your message? My Messaging Matrix helps you uncover what your audience truly needs to hear and how to say it in a way that resonates. BOOK YOUR STRATEGY CALL NOW
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The Heart of Selling: Rethinking What Selling Really Is
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