The Heart of the City: Back Stories — Crackmatic and Drip Gualla "They Run The Block"

The Heart of the City: Back Stories — Crackmatic & Drip Gualla: They Run The Block Crackmatic and Drip Gualla aren’t just two kids from the Bronx — they’re the storm that changed it. One is the hottest unsigned rapper in New York City, a lyrical powerhouse whose verses double as street codes. The other is his ruthless right hand, an enforcer who built their empire one corner at a time. Together, they formed SGS — Shiesty Goon Squad, a crew that turned music and the drug game into a one-two punch that the borough couldn’t ignore. Crackmatic’s bars built the momentum. Drip’s muscle protected the vision. And the Bronx crowned them long before any record label could. From childhood brothers to block rulers, their rise wasn’t luck — it was destiny forged in stairwells, streetlights, and survival. But with power comes enemies, and every move they make echoes through the streets and the industry alike. They Run The Block isn’t just a title. It’s a warning.